The battle for consumer loyalty in the South African retail pharmacy sector has reached a fierce new level. Market leaders Clicks and Dis-Chem are competing intensely for market share. Tough economic conditions are squeezing middle-income households. This has forced both brands to step up their promotional activities. Traditional retailers are also expanding into the health and beauty space, adding to…
Tag: Better Rewards
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Dis-Chem Better Rewards Programme Drives Revenue
Dis-Chem says a revamped loyalty strategy is translating into faster growth and market share gains. The retailer reported a 10.1% increase in group revenue in the 24 weeks to mid-February, supported by strong wholesale momentum and an uplift in retail performance linked to its new Better Rewards programme. Group retail revenue rose 9.5% in the period. Wholesale revenue increased 15.7%,…
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Dis-Chem’s Personalised Healthcare Strategy Redefines Retail
South Africa’s healthcare retail sector is undergoing a bold transformation, with Dis-Chem leading the charge. In a strategic pivot from traditional marketing, Dis-Chem is embracing personalised healthcare to position itself as a fully integrated, tech-driven healthcare provider. This move redefines the pharmacy model, bringing together data, artificial intelligence (AI), and behavioural insights to deliver tailored experiences for every customer. Better…